Looking For A Cost Effective Method To Gain Exposure? Read on!If you are self employed or are a small business owner, you’ll want to stay informed on every top home based business idea available. Although building a successful business in the current economic climate may seem impossible, keep reading and you’ll learn some cheap and easy methods to drive your business into profitability…and beyond!The internet is one resource that is very often overlooked by home based business owners. With a little effort, exposure through the internet can increase your sales by exponential proportions.You Need Multiple Exposures Before Making a SaleAnyone who has tried to sell a product is aware that it can take multiple exposures, up to 12 actually, before a consumer is willing to make a purchase. Traditional methods of advertising can produce this level of exposure but it can be costly and is typically out-of-reach for home based business owners.The internet is an inexpensive and effective alternative for any small business. Focusing on a product or service and presenting this to each visitor on your website and blogs can be the top home based business idea you’ve been looking for.Follow These Steps:1. Place a bookmarking link at the top of your website’s home page. Include text asking each visitor to bookmark your site. Visitors are more likely to return once they’ve done this.2. Set up a blog and update its content regularly. Blogs have become a very popular way to gain exposure and your business is no exception. Prominently display subscription links for RSS feeds to your blog and offer email update subscriptions.3. Sending out a newsletter each month is a good way to draw visitors back to your site. Be sure to include information that is both relevant to your audience and related to your product or service wherever possible.A newsletter sent out once each month is reasonable to keep in touch with past visitors and potential customers. Be careful not to send too many emails out to your subscriber list. If they feel they’re being spammed, they are likely to unsubscribe.4. Encourage new visitors to sign up for your mailing list by adding a sign-up button to each web page. Also include a sign-up link on the sidebar of your blog. This will automate the addition of a sign-up link to all subsequent blogs.Don’t Be Shy!Keep in mind there exists a balance between building relationships and credibility as well as your ultimate goal of making a sale. Don’t be shy about asking people to purchase your product or service whenever you follow-up with potential customers.As you can see, the advice laid out in this top home based business idea illustrates how to generate more exposure to your customer base through consistent quality communication via the internet.

In today’s economy, it seems like more people are being drawn to the home based business industry. The idea of a low start-up cost, residual income and the opportunity to work from home is pretty enticing. Who wouldn’t want to give it a try, right?That’s exactly why this article needs to be written. There are so many home based businesses to choose from, and if you don’t have much experience in Network Marketing, you may make a bad choice. This article isn’t aimed towards swaying you one way or another and is definitely not going to make the choice for you. It’s geared towards helping you make a wise decision that will continue to be profitable for you for many years into the future.Viable Product – Make sure the company you are looking to join has a product that is worth the value it’s being sold for. Given, you have to allow room for commission to the distributors who sell it, but selling a book or course for thousands of dollars when it can be purchased in a book store for a fraction of the cost isn’t viable. The product must be worth what it’s being sold for, be affordable to the majority of the population and do what it’s supposed to do. Prove the product to yourself. Be a critic as it will help you sell it in the future.
Competition – Shortly after a product or company is created, you’ll start to see copy cats popping in. Especially if the product is a successful one. Do your research on how many other companies there are that market the same product, but with a different shell. You want to find a niche that belongs to you. Any good business owner knows that power of truly owning a niche.
Income Potential – Point blank, unless you are independently wealthy and have all the money you will ever need, join a home based business that will be profitable. Don’t waste your time on something that is going to pay you peanuts. “But….but…..this product is going to change the world as we know it.” If that was the case, then they should be charging way more for it and you should be getting paid more to sell it. A good home based business will have a healthy up front commission and a lucrative residual back end.
Company Organization – We’ve all heard of companies doing well in the beginning and folding within the first three to five years. If a Network Marketing company dies within a short period of time, it’s usually because of the way it was setup. Two guys with a burning desire to be rich usually isn’t the one you want to pick. It’s too vulnerable and dependent on their lives and personal decisions. Pick a company that has a healthy corporate setting that has a lot to offer you as a distributor. There are home based business companies that offer certain types of benefits including life insurance and tax assistance along with their start-up kits.
Purpose of the Founders/Owners – The overall goal of the company and its founders is a deal breaker. If the company is a money hungry machine hidden behind an overly priced product, you may make some money there for a while, but eventually, it will crumble. Make sure the companies goals are virtuous and praiseworthy. Simply having a goal to create “x” amount of millionaires in the next three years, as enticing as it may sound, it’s not a praiseworthy goal. A company with a truly noble purpose will create “x” amount of millionaires ten times over without having to use that as their marketing plot.Running your own home based business is exciting! There’s nothing like being at the drivers seat of your own income without having the headache of employees and storefronts to handle. You truly can create a life of time freedom and the income to support that lifestyle. When it all comes down to it, after you’ve done your research, the best thing you can do is to simply follow your gut.

When most people set out to start a home based business online they are normally full of excitement joy and happiness, believing that pots of gold are just around the corner, whilst this may be true to a few, the majority of people just simply fail and there dreams are shattered and just give up, but why is the failure rate so high?After talking to many people who jumped into the home based business online opportunity, I asked them why they had given up, and the most common answer I got was, the internet is just a scam to take your money. I asked, explain why you think it’s all a scam. The answer was. You see all these websites, emails and so on claiming this will make you $10,000 a month or more working just a few hours a day from home, and when you join the business opportunity you find out that it’s not as easy as they claim.I have been running my own home based business now for over two years and I can understand how these people fill. When I first started out I had no knowledge at all of how these online business ventures were run. I like many others I saw all these claims make money online, quit your day job and so on, and yes I also joined up to some of these opportunities, and guess what, I nearly quit just like all the other people.So why did I stick at it? Well to be truthful I had a very good sponsor, no names but he is one of the top people on the internet today who really cares about the people who join his business opportunity. One of the things that he taught me was to ignore all of the emails and hype that arrive in my inbox and to concentrate on learning one thing at a time, become an expert at it, then when I was ready to move on to the next thing and so on.What I found when I started out in my home based business was, that I was being overloaded with information, so much of it that in the end I did not know what I was doing other than just buying into the so called next big thing that would make me loads of money. I was not concentrating on building my business, I was just believing all the hype. Thus my business and my excitement was just going down the panOne of the first things my sponsor told me to do was to set up a WordPress blog and a landing page with an opt-in box so I could collect my visitors name and email address. Next was to learn how to get traffic to my websites, there are many traffic strategies to use but I had to learn just one to start with, become an expert at it then move on to the next one.What I now know is that if my sponsor had not took hold of me and shown me the ropes so to speak in my home based business I would not be here now, I would be just another statistic of the high failure rate that is in our business.Coaching is a very important part of any home based business, without learning the basics, then the chance are the business will fail. You only need to learn the basics to get started. Once started you can carry on learning all of the many strategies out there to build your home based business

The needs of man increases over time, consequently, his desire to supplement his average normal income is heightened. Aside from taking on additional work to increase his earnings, an alternative method he can take is by establishing a home based business. The opportunities for a home based business abound. You can find one through looking at newspapers and magazines or browsing in the worldwide web. You can get first hand information from people you know who are running a home based business and learn about their experiences. The important thing is, you must have the knack for eyeing an opportunity that fits you and that you seize it as it comes along your way.

In selecting what your home based business should be, it is best to work on something you are most comfortable and adept with. Rely on the skills and knowledge you have gained while working as an employee or the practical tips you have learned while training on the job. The opportunities are out there but the key is finding the best fit to your qualifications as well as your skills.

If you are still confused on what home based business to set up given the numerous options, then look for business articles that report the top or best or highly recommended home based businesses. You might be able to pick one that interests you. If we are to rely on the authenticity and reliability of some of these published articles, you will note that the best home based business opportunities are those that involve writing, either as copy writing or original content. There is a huge demand for writers who can write short articles that will be used as web content. Another opportunity would be for those who are adept at creating web sites. Since not most people are knowledgeable within the Internet environment, this is an opening for those who are quite capable of building a web site. These are just a couple of breaks you might want to tap it though there are more.

Outsourcing of work paves the way for a lot of opportunities for individuals who would like to have their own home based businesses.

The SBA recently made some changes to how small businesses can compete in the federal marketplace, leading to some false beliefs. An examination which clears up some of the false beliefs about the change in Small Business Association guidelines and how it affects businesses trying to do work with the government.

Myth: Small Businesses can’t compete in the federal marketplace because large companies are getting contracts specifically written for smaller businesses.

Reality: Though it is true this has happened in the past, large businesses taking contracts set aside for smaller businesses is not a real factor anymore in the federal contracting arena. A minuscule percentage of contracts get awarded to companies whose size is later challenged – the companies are almost universally on the edge of what is defined as a ‘small business’ rather than the large multi-national corporations. The Small Business Administration (SBA) has adopted regulations which keep such contracts from being considered as small business contracts, helping to make the available figures and statistics more accurately reflect reality.

Myth: Large and multinational corporations are listed in the GSA’s database with small business contracts because they were awarded them.

Reality: There are two explanations for this. The first is that size status is determined at the time a contract is awarded, and is retained for the duration of the contract. In recent times, agencies have increasingly been awarding long-term contracts which can extend for as much as twenty years. During that period it is quite possible that these businesses become larger and no longer fit the small business size standard for their commodities. Small businesses are becoming large businesses during the period of their contracts, making size reporting difficult to implement effectively. Secondly, many large companies have a strategy of purchasing small businesses with long-term contracts, meaning that a contract awarded to a small business may then become owned as a subsidiary of a large business. Until recently, agencies were allowed to count those contracts toward their small business goals despite this fact.

Myth: Nothing has been done to stop such misrepresentation of small business awards, and the SBA has not made it more difficult for larger businesses to attain long-term small business contracts and misrepresent themselves.

Reality: Many steps have been taken to resolve this issue. The SBA implemented a ruling in June that requires companies, large or small, to recertify their size status at the end of the initial contract term (generally five years) and again at every exercising of a contract term extension option, usually between one and five years. Additionally, whenever a small business is bought out by or merges with another business (of any size), it must recertify its size status for all of its contracts, regardless of where they are in the term. Thus, from now on all contracts will be reported as held by large companies if the business holding them has grown past small business size standards or has been acquired by a large company. The SBA has also taken other steps, including increasing its staff working on finding small business contracting opportunities, requiring federal agencies to review any issues or discrepancies with their reported contracting statistics, and starting a “Small Business Procurement Scorecard,” which will monitor and score agencies on their performance on a variety of small business goals.

Myth: This five year recertification allows agencies to report the tens of billions of dollars set aside for small businesses for large businesses until 2012.

Reality: The new SBA policy explicitly prohibits this. It forbids small businesses that merge or are acquired by large businesses from claiming small size status for all future work, even on existing contracts. This means that as soon as a business is no longer legally considered ‘small,’ all of the dollars used must be reported according to the appropriate size standard. It also limits the time that a small business that expands beyond small standards can report as small to no more than five years – and most to within one year. All of the new SBA policies apply to all existing and future contracts of any term length, so that whenever any event that triggers a recertification need occurs – merger, acquisition, end of a contract term, or exercise of a contract option – the business must recertify itself to whatever size standard is appropriate at that time.

Myth: Small business can be forced to compete alongside large businesses because of the new recertification policies.

Reality: A contract that is set aside for small businesses MUST be given to a business that is certifiable as small at the time of bid submission. These new policies actually protect small business owners from having to compete with larger businesses, because there is now no way for them to acquire small businesses in order to certify small business status.

Myth: There is no enforcement and there are no penalties, fines, or consequences for large businesses that get small business contracts.

Reality: If the SBA determines that a businesses has misrepresented itself about the size standard, they have the right to disqualify a bid and deny the contract. If a business is found to have intentionally misrepresented itself regarding size status in order to get a contract, under Section 16(d) of the Small Business Act the owners are subject to fines and imprisonment. Companies that lost out on the bid may challenge the size of the winning companies and also file civil suits under the False Claims Act. Additionally, there is proposed legislation that would delay awarding of any contracts that have size standards attached over a certain dollar amount until the size status of the winning bidder is determined and verified by the SBA.

Myth: The SBA will not release information on small businesses awarded government contracts.

Reality: Information and data relating to federal contract awards is readily available to the public through the Federal Procurement Data System – Next Generation. Any person – small business owner or otherwise – may request information or reports through the database operator, the General Services Administration (GSA), if they have difficult finding data or navigating the site.

Myth: The recertification procedures will change the size standards for small businesses and how they are classified as ‘small,’ much like the 2004 proposal.

Reality: This is simply not the case. Small businesses are still determined to be so by the same regulations. The rules regarding size standards have not changed and are still determined by industry – some are based around maximum number of employees, some are on revenues in recent years, and some are a combination of the two. The 2004 proposal, which did not go into effect, was a broad restructuring agenda that would have made all size standards determined by the number of employees.

Myth: More than a dozen federal investigations in the last six years have reported finding that billions of dollars were diverted from small businesses to Fortune 1000 companies and their subsidiaries across the country.

Reality: There reports almost universally raised issues regarding the accurate reporting of contract dollars that were originally awarded to small businesses – just the sort of thing the new rules were put into place to prevent. This meant that small businesses were the original winners of the contracts, but then were bought up by larger companies. Although there are a very few occasions where large businesses won federal contracts that had been set aside for small businesses, generally this was because of a misunderstanding or of a small business not realizing it had grown beyond the size standard. None of the studies suggested that large, multinational corporations competed against small businesses for contracts. The dollars went to the larger companies because the business that originally won the contract was small. The new rules and guidelines that have been put into effect as of June 30, 2007 should prevent any further such problems of misreporting.